Wednesday, February 6, 2013

The Ice Man Cometh

Reid Mittenbuler highlights the man who pioneered the ice cutting and delivery business, and revolutionized life in the 1800s:
We can thank technology for the trickle down of many luxuries, but the transformation of ice from luxury to necessity largely occurred before the widespread availability of refrigeration. One man in particular, the Boston businessman Frederic "The Ice King" Tudor, engineered the change during the first half of the 1800s. Known for his pigheadedness as much as his marketing savvy, he revolutionized both the ice trade and the way we live.
Tudor wasn't the first to notice the value of ice, of course. The ancient Greeks, Romans, Persians, and Chinese all harvested and stored ice during winter to chill their food and drinks in summer. But with few exceptions, ice was reserved for the rich, and the ancient markets were relatively regional. Tudor's ice trade stood apart because of its sheer ambition: He believed that cutting ice from Massachusetts lakes and shipping it across the world to the tropics would make him "inevitably and unavoidably rich."
Most potential investors saw nothing inevitable or unavoidable about Tudor's vision. Instead, with their flinty New England gazes, they saw what historian Daniel Boorstin described as Tudor's "flamboyant, defiant, energetic, and sometimes reckless spirit." Yes, the market for ice was growing in the U.S., but wouldn't it just melt during a long voyage to the tropics? Their understanding of the science was accurate, and much of the ice Tudor shipped to Martinique and Cuba from 1806-1810 melted into large financial losses.
During each successive trip, however, Tudor learned to minimize melting by packing the ice tighter and insulating it with sawdust instead of straw. He made his first profits by 1810, only to be swindled by a business partner and land in debtor's prison. After Tudor was released, he secured a loan enabling him to continue with his obsession, but significant profits were still another 15 years away.
Tudor first sold his ice to scientists and physicians in the tropics who saw its potential for preserving food and for medical uses. He later expanded the market to cafes and wealthy private households for chilling drinks. Like a drug dealer, Tudor at first gave away his ice for free, then charged once people were hooked. After people tried their drinks cold, they could "never be presented with them warm again," Tudor wrote.
Having busted a lot of ice off of water troughs the last few weeks, I still have a hard time imagining sawing and hauling all those blocks of ice off of ponds and lakes, then hauling those blocks around the world to the tropics with no refrigeration.  What a crazy amount of work.

No comments:

Post a Comment