Thursday, March 8, 2012

Manny Many Prizes

Rafe Bartholomew on Manny Pacquaio's crazy TV show:
You might be flipping through channels and stumble into the Filipino champ crooning a semi-competent version of "Nothing's Gonna Change My Love for You" on Jimmy Kimmel Live; or someone might forward you a clip of Pacquiao holding a grip of celery, urging you to taste "pound-for-pound the best produce in the world"; or maybe you've glanced at a newspaper to see that he was elected to the Philippine House of Representatives. Pacquiao's adventures in politics and entertainment tend to be equal parts goofy, charming, and inspiring. Even his political career is treated mostly as a novelty by the Western media, while many in the Philippines view Pacquiao the statesman as basically (hopefully) harmless. But over the past few months, I've become obsessed with following the fighting congressman for Sarangani Province's latest side project, a weekly variety show on Philippine network television called Manny Many Prizes. It's so monstrous that I haven't missed an episode since September.
Manny Many Prizes is founded on a profoundly cynical premise: The show's producers and hosts provide generous cash prizes and some spectacle for the studio and television audiences, who, in turn, reward Manny, his co-hosts, and the network with fame, ratings, and (for Pacquiao, at least) electoral loyalty. As the show's host, Pacquiao presides over this two-hour cyclone of flashing lights, sound effects, and confetti along with a phalanx of co-hosts and a bevy of female backup dancers whose outfits would make some of the working girls in Manila's red light district look conservative.
This sounds like it would fit right in to American daytime television.  Maury anyone?

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