Wednesday, January 18, 2012

A Good Year For Yuengling


LA Times:
Both companies also lost market share in 2011, with Anheuser-Busch down 0.7 of a percentage point to 47% and MillerCoors down 0.4 of a percentage point to 28.4%.

Heineken USA's shipments declined 3.9% while Diageo/Guinness USA dropped 2.4%.

Some companies, however, were on the upswing. Pabst Brewing Co.'s shipments were up 0.4% in the company's first boost since it purchased Stroh Brewery Co. in 1999.

Small brewer D.G. Yuengling & Son Inc. of Pottsville, Pa., was up 16.9%. Samuel Adams owner Boston Beer Co. scored an 8% increase.
I knew Yuengling was doing well in Ohio, but wow, 16.9% increase in sales.  I'm not one who feels comfortable doing the trendy thing, but I'll buy a Yuengling before I'll buy a Budweiser, and when they are almost identical in price, that's an easy choice.  It is also hard to feel sorry for Budweiser for only selling just under half of all the beer sold in the country.

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